Meet Jane, the Luxury Watch That Sold Out in its First Month
In all honesty, we didn’t plan for Jane to be so successful... It just sort of happened.
Sure, we had marketing and advertising behind the wheel but we didn’t expect it to be THAT big. A year and a half post launch, Jane is still our #1 best-selling collection, turning eyes across 15+ countries. People love the collection, and for good reasons. She’s not just like any other watch…
The Mother of Pearl Dial
The Jane collection features one of the most memorable watch dials in modern jewellery. It’s a guaranteed conversation starter that complements any outfit—whether you're wearing a dress to a wedding or a robe to the beach. It also marks our first foray into making oval timepieces. Every dial is made using “Mother of Pearl”, a natural material found inside of a seashell.
Another part of what makes this material so special is that it is iridescent, meaning that it naturally changes colors depending on how the light reflects off of it. And because no two seashells are the same, no two Jane watches will be the same. Every watch is one of a kind.
Kendall's Inspiration
We couldn’t highlight the success of the Jane collection without mentioning the Creative Director behind it all, Kendall Falcon. Kendall has been paramount in every stage of development—from design and production—to presenting Jane to the world. She had the vision to create a watch that could emulate the feeling you get when you’re on vacation, or wearing the perfect outfit.
“There is a universal feeling of vacation that exists even before arriving... the imagined version of a perfect getaway or a vacationed state of mind. There’s also this layer that allows you to indulge in the finer things, knowing that the experience is limited to time and that you’ll eventually have to step back into reality.” -K.F
Kendall has a long reputation of creating high-quality pieces by using forward thinking design methods at affordable price points—we couldn’t have found anyone more aligned with our brand ethos. Since 2009, BREDA has been a lifestyle brand that creates reimagined classics with modern design elements. Now with a team in New York City, we wake up every morning inspired by the ever changing landscape of this exciting location.
Ultimately, our vision is anchored in self-expression. We aim to form inclusive collections, collaborations, and conversations around celebrating individuality and ever-evolving personal style. And one of the ways we do this is by dropping gendered language from the brand. BREDA is for everyone, regardless of binary preference.
Jane in the Press
Since the launch, the Jane collection has stolen headlines across the fashion industry. It’s been featured in:
“For the minimalist at heart, BREDA’s Jane watch checks all the boxes.”
“11 Timeless Watches for Under $200”
“Jane is one of the more elegant watches we’ve seen in years.”
“This would be a cool watch at any price.”
Reviews
People are falling in love with the Jane Collection, here’s what a few of them had to say.
“The Jane watch looks and feels great on my little wrist. Comfortable and minimal. Love it.”
- Mikka B.
“This timeless item is always on my wrist. It never ceases to get complimented, no matter the situation. I love my Breda watch.”
- Cole B.
“This is a beautiful, slim watch that looks great on both men and women (I’m a 25 year old guy). I’ve received many compliments since I began to wear it and would recommend it to really anyone.”
- Charles C.
“Love this watch. Very good quality for the price. Great vintage style that goes with everything!”
- Gabriel C.
As Styled By:
Turn Heads Everywhere You Go with Jane
A sophisticated timepiece like Jane deserves to be flaunted. It’s the ultimate accessory for first dates, interviews, and weddings... Or for anytime you need that confidence boost. Jane features a 22mm oval case, a natural mother of pearl dial, and a stainless steel bracelet.
Our generation is all about fast fashion and this season's hottest trend. We set out to create a timeless watch that you can cherish forever and even pass down to your loved ones—like the good ol’ days. Now for just $150, make Jane yours. Or split it into four easy payments with Klarna.
